I’ve had the occasion to visit my local bike shop on several occasions this year, and have been blown away by the fine people at Virtuous Cycles. Their business model coordinates new and used bike retail business, cycling and cyclist rights advocacy, and does so with a very homey aesthetic that’s friendly for die-hard and amateur cyclists alike. They’re super kid-friendly to boot.
What impresses me, having been a customer service professional for some time, is the superior customer service they’ve offered me as a newbie with lots of questions and no idea what I’m doing. Last time I went in there, I asked about several things regarding safety and bike maintenance and was given hands-on demonstrations of helmets, a tour of the used bike section, and was even loaned a book to help familiarize myself with biking culture. Really, it was above and beyond my expectations.
I’m new to this world, but biking is something that my kids and I do on a daily basis for exercise and leisure. Virtuous Cycles has been an excellent steward to my family and their advice and advocacy make us feel more confident on the road. They’ve earned a loyal customer here.