FAUX REAL THO

Marketing Elmo’s World

As companies further develop methods to perfect brand identification and market to target demographics, some controversy has been stirred in recent years over marketing aimed at children — if one should do it, what age groups can one ethically target, and how. Children don’t usually balance the checkbook, we know, so what can companies do to inspire…

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Dispatches from Flyover Country

Here’s a tip for reporters and pundits covering the Indiana primary: If you can’t get through an article about Indiana without mentioning a certain 20-year-old sports movie, you aren’t qualified to write it. Hoosiers have been in the national spotlight over the past few weeks, and I’ve noted that many disparaging stereotypes make it into the…

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