FAUX REAL THO

“Showrooming”

It turns out they have a name for this thing I do, where I go to a store to get a look at something, decide whether I like it, then go home to find it online for the best price: Showrooming. [Finding something you like in store, then looking for it or a comparable item…

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Great Local Business: Virtuous Cycles

I’ve had the occasion to visit my local bike shop on several occasions this year, and have been blown away by the fine people at Virtuous Cycles. Their business model coordinates new and used bike retail business, cycling and cyclist rights advocacy, and does so with a very homey aesthetic that’s friendly for die-hard and…

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Three Easy Steps to Good Customer Service on Social Media

The bad thing about social media is that as a business owner this is an opportunity to fall on your face, and an opportunity for the Internet (capital “I”) to laugh at you. However, it’s also an opportunity to show how classy and gracious to are to your clients and how eager you are to see they have a good experience.