FAUX REAL THO

Does Baby Einstein Help or Harm Children?

Last time [writing at Feministe in 2007–ed] I wrote a long entry on some of the spurious advertising techniques made to push products on children under the age of five. Since then, a major study was released suggesting that many of the educational videos aimed at very young children not only have limited to no educational…

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Marketing Elmo’s World

As companies further develop methods to perfect brand identification and market to target demographics, some controversy has been stirred in recent years over marketing aimed at children — if one should do it, what age groups can one ethically target, and how. Children don’t usually balance the checkbook, we know, so what can companies do to inspire…

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